The market oriented university : transforming higher education / John A. Davis, executive director, Duke CE, Singapore, Mark A. Farrell, head of Graduate School of Business and Law, RMIT University, Australia.

Davis, John, 1960 February 17-
Bib ID
vtls002093628
出版項
Cheltenham, UK : Edward Elgar Publishing, [2016].
稽核項
vi, 266 pages : illustrations ; 24 cm.
預約人數:0
全部評等: 0
條碼 館藏地 索書號 冊次 複本 電子資源 館藏狀態  
00002915534
總館1樓採編(教學研究急需,可申請急用)
LB 2342.82.D37 2016
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$a Davis, John, $d 1960 February 17- $e author.
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$a The market oriented university : $b transforming higher education / $c John A. Davis, executive director, Duke CE, Singapore, Mark A. Farrell, head of Graduate School of Business and Law, RMIT University, Australia.
264
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$a Cheltenham, UK : $b Edward Elgar Publishing, $c [2016].
264
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$c ©2016
300
$a vi, 266 pages : $b illustrations ; $c 24 cm.
336
$a text $b txt $2 rdacontent
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$a unmediated $b n $2 rdamedia
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$a volume $b nc $2 rdacarrier
504
$a Includes bibliographical references and index.
505
0
$a Towards a market oriented university -- Competition and rankings -- Delivering student satisfaction -- Disrupting higher education -- From marketing to market orientation -- Developing and maintaining a market oriented university -- Understanding the market -- Developing strategic directions -- Differentiating, positioning and branding the university.
520
$a "The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don't expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach. This timely book urges readers to view students as customers and focuses on how universities need to reinvent themselves in order to stay relevant. Striking a difference between market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts to reposition themselves. Additionally, this book delves into the issue of undervalued faculty, arguing that education practices are in desperate need of being reimagined due to the abundance of MOOCs and adaptive and experiential learning practices within universities these days."--Back cover.
650
0
$a Education, Higher $x Marketing.
650
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$a Educational change.
700
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$a Farrell, Mark A., $e author.
901
$a LY105140 $c 林志鴻
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$a VIRTUA00
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標題
摘要
"The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don't expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach. This timely book urges readers to view students as customers and focuses on how universities need to reinvent themselves in order to stay relevant. Striking a difference between market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts to reposition themselves. Additionally, this book delves into the issue of undervalued faculty, arguing that education practices are in desperate need of being reimagined due to the abundance of MOOCs and adaptive and experiential learning practices within universities these days."--Back cover.
內容註
Towards a market oriented university -- Competition and rankings -- Delivering student satisfaction -- Disrupting higher education -- From marketing to market orientation -- Developing and maintaining a market oriented university -- Understanding the market -- Developing strategic directions -- Differentiating, positioning and branding the university.
附註
Includes bibliographical references and index.
合著者
Farrell, Mark A.,
ISBN/ISSN
9781781004913 £80.00
1781004919