韓國流行音樂產業的全球化策略研究 : S.M. Entertainment Co., Ltd. 的日本市場開拓事例 = The globalization strategy of Korean pop music industry : a case study of S.M. Entertainment Co., Ltd. in Japanese market / 謝佳媛撰

謝佳媛
Bib ID
vtls002073361
出版項
新北市淡水區 : 淡江大學亞洲研究所碩士班, 2017
稽核項
161葉 : 圖, 表 ; 30公分
電子版
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條碼 館藏地 索書號 冊次 複本 電子資源 館藏狀態  
00002919410
總館2樓論文(請洽總館2樓館員)
TT YJ106 /8269
0
未借出(預約無效)
00002819083
總館5樓論文
TT YJ106 /8269
0
未借出(預約無效)
 
 
 
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$a 指導教授:任耀庭
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$a 碩士論文--淡江大學亞洲研究所碩士班
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$a 附參考文獻
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$a   隨著科技進步進入全球化的浪潮,各國流行文化開始有流動的可能,顧客藉由社交網路交流日益頻繁,使流行文化傳播速度加倍,透過交流,也使流行音樂產業的界線變得模糊,亞洲市場也漸漸轉變如歐洲市場一樣,成為一體。     進入兩千年以來,韓國流行音樂產業如同韓國電影、連續劇等產業在亞洲市場掀起一股韓流旋風,成功拓展其市場板塊,連較不易打進市場的日本音樂界也深受影響。然而,韓國流行音樂成功並非偶然,而是有獨自一套理論與其企業策略值得深入探究與學習。
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$a With the science and technology advance into the era of globalization, countries began to show trends of flowing popular cultures. With increasingly frequent interactions on social networking websites, customers speed up the spread of popular culture. Through activities, the boundaries of pop music industry become blurred. Asian markets gradually transformed into European markets.      Since year 2000, the Korean pop music industry, such as Korea films, dramas and other industries raise a burst of upsurge in Asian market, successfully expand its market successfully, even the Japanese music market is deeply affected. However, the success of Korean pop music is not accidental, it has a set of theory and its business strategy is worth learning and exploration in-depth.
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$a 流行音樂
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$a 全球化
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$a 經紀公司
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$a 經營策略
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$a POP music
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$a Globalization
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$a Management Company
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$a Business Strategy
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$a K-POP
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$a ポップミュージック
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$a グローバル化
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$a 芸能事務所
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$a 経営戦略
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$a 任耀庭, $e 指導教授
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沒有評論
摘要
  隨著科技進步進入全球化的浪潮,各國流行文化開始有流動的可能,顧客藉由社交網路交流日益頻繁,使流行文化傳播速度加倍,透過交流,也使流行音樂產業的界線變得模糊,亞洲市場也漸漸轉變如歐洲市場一樣,成為一體。 進入兩千年以來,韓國流行音樂產業如同韓國電影、連續劇等產業在亞洲市場掀起一股韓流旋風,成功拓展其市場板塊,連較不易打進市場的日本音樂界也深受影響。然而,韓國流行音樂成功並非偶然,而是有獨自一套理論與其企業策略值得深入探究與學習。
With the science and technology advance into the era of globalization, countries began to show trends of flowing popular cultures. With increasingly frequent interactions on social networking websites, customers speed up the spread of popular culture. Through activities, the boundaries of pop music industry become blurred. Asian markets gradually transformed into European markets. Since year 2000, the Korean pop music industry, such as Korea films, dramas and other industries raise a burst of upsurge in Asian market, successfully expand its market successfully, even the Japanese music market is deeply affected. However, the success of Korean pop music is not accidental, it has a set of theory and its business strategy is worth learning and exploration in-depth.
附註
指導教授:任耀庭
碩士論文--淡江大學亞洲研究所碩士班
附參考文獻
合著者